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Channel: Building Customer Driven SaaS Products | Jason Evanish
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Small tweaks, Big Differences: Lowering your flake rate on customer interviews

Are you having trouble getting customers to interview for your product? Are too many flaking out and missing your scheduled calls? It’s a common challenge new and veteran PMs face every week: You want...

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The Hierarchy of Startup Business Value: Is Your Product a Valuable Business?

Product/Market Fit is a phrase you hear startups, VCs, and many PMs obsess over. It’s an important question, which is why a lot has been written about it whether long form essays (like this one from WP...

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10 Rules of SaaS that will make your startup journey easier

I’ve been working on SaaS products for nearly 15 years, which feels kind of crazy to write. While I’ve worked on a lot of very cool products and helped many other PMs over the years, it doesn’t seem...

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Steven Sinofsky’s Guide to Customer Product Updates

This was originally a 20-Tweet long Tweetstorm by Steven in 2019, but it’s no longer live. I reached out to Steven and he shared the text of those with me, which I’m preserving below. (Note: You can...

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How to Write Product Updates that Delight Customers & Reduce Churn

If you launch a feature and you don’t tell anyone, did you really launch it? Okay, maybe the “tree falls in a forest” analogy isn’t perfect, but you probably get the point: you need to tell your...

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How Product Managers can help their Engineers make Better Estimates

“When is that going to ship?” If you’ve been a PM for more than 5 minutes, you’ve heard this question, which is much easier to ask than answer. Making matters worse, the question is central to what you...

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How to Write a Product Thesis: A Product Spec Your Engineering & Design Teams...

Do you find your product team doesn’t want to read your specs? Do others find them a lot less clear than you think they are? Are you and your engineers missing estimates, or struggling to ship on time,...

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How to Structure (and get the most out of) Your Customer Development Interviews

Running a startup puts a ton of responsibilities on your plate. From marketing to sales, hacky-HR to accounting, development to project management, you’re wearing a million hats.   The same can be true...

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